https://cfipph.wordpress.com/2018/08/29/asean-korea-center-opens-korean-market-for-the-philippine-furniture-industry/
Source: CFIP Website
ASEAN-KOREA Center opens Korean Market for the Philippine Furniture Industry
Amidst the hype of “K-Pop” and “Momoland” in the Philippines, the Furniture industry sets its way to take a place in the promising domestic market of South Korea.
Ten (10) Philippine companies selected by the ASEAN-Korea Center (AKC) are currently participating in the Korea International Furniture and Interior Fair at the KINTEX Exhibition Center, Gyeonggi, Korea from 29 August to 02 September, 2018.
Among the ten companies selected are More Than A Chair, Filipino Creazione de Mano, Calfurn Manufacturing, Furnitureville, Natures’ Legacy, Country Accents, AZCOR Lightings, Venzon Lighting, Weavemanila and Markline.
This is in light of the direction of the industry to go “Glo-Cal – Global but Local” and target the huge and emerging ASEAN market in the next 5 years.
CFIP President Eduardo Zuluaga mentioned that this initiative should be continued in the next three (3) years and not just a “one-shot” deal to make marketing of products in the said market more effective. “Korean market is a 4-hour away market for the Philippines, thus it is easier to connect to the buyers and logistics would be a little easier”.
According to Trade Attache Jojie Dinsay, Philippine Commercial Counsellor in Korea, “this initiative of AKC will help Philippine companies open the doors for the Furniture companies, to understand and penetrate the Korean market.”
Moreover, he mentioned that “Korea has new south policy where they give more attention to ASEAN countries, thus it is a good time to focus on this market.”
The ASEAN-Korea Center, an international organization established to increase trade, accelerate investment flow, invigorate tourism and enrich cultural exchanges between ASEAN Member States and Korea, initiated this project through the Export Marketing Bureau (EMB), an agency of the Department of Trade and Industry, and the Chamber of Furniture Industries of the Philippines (CFIP).
ALV